by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Flexo Sustainable : Summer 2014
INSPIRING INNOVATION As retailers and brands push for solutions to meet their aggressive sustainability goals, Avery Dennison maintains that it is "delivering inspiring innovations designed to drive growth for converters." One such innovation is its CleanFlake Portfolio, built on its proprietary SR3010 adhesive, which cleanly separates the label during the recy- cling process. e label oats and the pure polyethylene terephthalate (PET) sinks to deliver food grade quality PET akes. at innovation captured the recently renamed 2014 FTA Excellence in Sustainability Award in the "Innovations in Sustainability" category. "CleanFlake was designed to address the lifecycle impacts of pressure sensitive labels and full bottle shrink labels on PET recyclability," Kula said. "CleanFlake can help brands and consumer packaging companies adhere to design for recycling guidelines, so that their PET bottles and containers can be easily collected and do not contribute to contamination and yield loss of recycled PET supply." Proprietary Greenprint analysis, conducted at Avery Dennison, showed that if 50 billion square inches of typical PS labels were changed to CleanFlake, there would be a 75 percent reduction in solid waste. is amounts to more than 53,000 tons of waste---the equiva- lent of the waste generated by more than 20,000 U.S. households. Designed for seamless integration into the PET container industry, by using CleanFlake, beverage companies can ensure that their product can be a part of a cradle to cradle life cycle, where the bottle can be recycled into a new bottle, inde nitely. Documentation submitted in Avery Dennison's award application summarizes the driving forces behind the product's development, as well as its acceptance. It reads as follows: LCA LISTS BENEFITS "Since 1988, the PET packaging industry has invested hundreds of millions of dollars to ensure that PET bottles are not only collected for recycling but are, in fact, recycled and remanufactured into dozens of di erent products. As the Federal Trade Commission points out, this does not mean that every PET bottle can claim to be recyclable. 'If an incidental component signi cantly limits the ability to recycle a product or package, a claim of recyclability would be deceptive.'" "CleanFlake has proof of meeting all of the recyclability guidelines and is fully adaptable to existing assets at both the converter and the end user. e label, adhesive and release liner materials function in existing high speed converting and bottling. In addition, the release liners used are ultra thin 92 gauge or 75 gauge PET, bringing addition- al bene ts of more labels on a roll, reduced transportation costs per roll and less liner material for the end user to recycle." e manufacturer reported that, when PET bottles can be easily converted to RPET ake or pellet, lifecycle analysis shows a reduction in all impact categories for processing, when compared to virgin PET: fewer petroleum products, less energy use, water use and waste gener- ated, and reduced greenhouse gas emissions. In fact, when the RPET ake or pellet is used to make products, the lifecycle bene t continues. For every pound of virgin PET replaced with RPET: • Energy use is reduced by 84 percent • Greenhouse gas emissions are reduced by 71 percent • For every 1,000 tons of PET plastic recycled, 2,000 tons of green- house gas emissions are eliminated • 53 billion BTUs of energy are conserved, compared to using virgin PET Social and economic aspects are also signi cant when PET recycling increases, according to Avery Dennison. For every 1,000 tons of PET recycled: • 22 to 30 jobs are directly and indirectly supported through collection, sorting, processing and manufacturing of the end product • From 2010 to 2012, more than $500 million in new investments yielded high technology plants that better convert postconsumer packages back into raw material that supports a wide range of domestic manufacturing applications • New capacity can directly create more than 5,000 jobs and indi- rectly support an additional 6,000 jobs • If PET bottles are collected through container deposit systems, another 4,000 jobs can be sustained Kula said, "Avery Dennison believes that there is no sustainability without recycling and sustainable materials management. It is not enough for a product or package to be theoretically recyclable; it must " Five years into its sustainability journey, Avery Dennison has expanded its sense of what's possible. The company and its team members---from the executive office on down to the manufacturing floor---now envision a world in which all label and packaging materials are responsibly sourced. It sees corporations partnering with customers and communities to address significant problems in ways that benefit people and the planet." 8 Sustainable FLEXO | SUMMER 2014
Earth Day 2014