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Flexo Sustainable : Summer 2014
PET Project Avery Dennison: Social Consciousness Garners FTA Sustainability Excellence Award C onverters don’t have to compromise on sustainability to deliver shelf appeal! That single vision drove many actions at one of the world’s largest packaging sub- strate manufacturer’s operations. The impact is now being felt and measured across the globe. Avery Den- nison’s modern and more encompassing approach to sustainability focuses on environmental, health, safety and social accountability. Five years into its sustainability journey, Avery Dennison has expand- ed its sense of what’s possible. The company and its team members— from the executive office on down to the manufacturing floor—now envision a world in which all label and packaging materials are responsibly sourced. It sees corporations partnering with customers and communities to address significant problems in ways that benefit people and the planet. Speaking on behalf of the entire organization, encompassing oper- ations in 50 countries and 26,000 employees, Maria Kula, commu- nications manager within the North American Materials Group, explained, “We are facilitating a network for printers, packagers and packaged goods brands to reduce waste across the industry. We are in the process of setting new, long term targets. We will raise the bar for energy, greenhouse gas emissions, waste and workplace safety, and at the same time continue to work with our stakeholders on recycling and social compliance.” CleanFlake was designed to address the lifecycle impacts of pressure sensitive labels and full bottle shrink labels on PET recyclability. SUMMER 2014 | Sustainable FLEXO 7
Earth Day 2014