by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Flexo Sustainable : Earth Day 2014
Result: Tetra Pak packages with bio based polymer caps derived from sugar cane grew to 610 million in 2012, up from 80 million in 2011. Nestlé and Coca-Cola are among the first companies to introduce these Tetra Pak packages in South America • Environmental Footprint Target: Cap climate impact across the value chain at 2010 levels by the end of 2020 Result: Initial figures indicate carbon emissions in Tetra Pak’s own operations were reduced by nearly 4.5 million pounds (2 kilo tonnes) CO2 equivalents in 2012 (compared to 2010 baseline) despite a 9.5 percent increase in production volumes over the same period CONSUMER FOCUS While enforcing a sustainability program, an important question to continually ask is: Do consumers care? Tetra Pak believes they do, with younger generations—especially Millen- nials—placing a greater emphasis on a company ’s environ- mentally friendly attitude. Posey cites a 2011 Pew Research Center poll which found that 71 percent of Millennials think U.S. energy policy should focus on developing alternative sources, including wind, solar and hydrogen technology. “ In survey after survey, they describe themselves as socially and ecologically conscious, and they walk the walk, spending marginally more on products they see as environmentally friendly and paying the premium commanded by Fair Trade products,” he says. Tetra Pak’s own survey—its biannual global environmental survey—provides a snapshot of where consumer interest lies. The fifth such survey, released last September, “highlights a rising demand for renewable materials and environmental labeling among consumers worldwide,” Posey reveals. “ T he report also shows that recycling remains a fundamental ex- pectation of both consumers and food industry stakeholders.” The survey also reveals a “significant rise in the attitude toward renewable materials among food industry stakehold- ers, driven by the recent development of new technologies.” These individuals rank the use of bio based materials as one of the most important environmental trends shaping the future of beverage packaging. Posey says that consumers continue to rate cartons as the most “environmentally friendly ” packaging type, due to the use of paper as a renewable material and more than 50 percent of them believe that the use of bio based plastic will further improve the environmental performance of carton packaging. Additional environmental information is a growing con- sumer demand, the survey shows. In order to make informed choices, 37 percent of consumers regularly search for environmental logos on food packaging. Today, 54 percent of consumers trust environmental labels, an increase from 37 percent in 2011. One in five consumers in the survey recog- nize the FSC logo, with most able to associate it with sustain- able forestry. Finally, Tetra Pak says that sorting and setting aside pack- aging for recycling remains the No. 1 environmental activity among consumers, and it has been since 2005. Recycling is also considered the top priority among food industry stake- holders when developing a product or service. In the U.S ., recyclability is still the most understood environmental benefit when it comes to packaging. Looking forward, research shows “a growing interest from consumers in learning more about renewable resources,” and “a growing interest from opinion leaders in the U.S . around reduction of weight in packaging, as well as bio based plastic use while consumers show appreciation for certified raw materials,” Posey states. SEEKING SUSTAINABILITY In the realm of cartons, sustainability is one of many import- ant qualities. “ While cartons already have an image of being environ- mentally friendly, there is no clear indication that sustain- ability alone has brought additional business to us,” Posey admits. “ That is because sustainability is not the only benefit delivered by carton packages. The combination of several benefits such as protection, functionality, efficiency and the superior environmental profile of our packages is what has been driving purchasing decision toward cartons, for both customers and consumers.” Posey says that it is very important to note that Tetra Pak believes that being good for the environment is also good for business. “ Developing value driven solutions with minimal environmental impact boosts our company ’s competitiveness in a world of rising population, cost pressures and growing strain on natural resources,” he says. Some of the goals the company has in place include: • A relative reduction in CO2 footprint by 40 percent in equivalent emissions by 2020 • Double global recycling rate from 20 percent to 40 per- cent by 2020 • Develop renewable content in our packaging to 100 percent • Increase responsible sourcing of certified paper board from 50 percent to 100 percent via the FSC “ We are well positioned to support our customers in their sustainability efforts and we are seeing more and more inter- est in carton packaging and aseptic technology also because of its environmental profile,” Posey says. n Learn about Tetra Pak’s sustainability efforts at www.recy- clecartons.com, a consumer website, and at www.cartonop- portunities.org, a website targeting the recycling industry professional and recycling programs decision makers. Tetra Pak’s carton offerings, pictured here as well as on the cover, come in all shapes and sizes. EARTH DAY 2014 | Sustainable FLEXO 5