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Flexo Sustainable : Earth Day 2014
Renewability, Recycling, Designing For The Environment Focuses of Sustainability at Tetra Pak From its founding on May 18, 1951, Tetra Pak has consis- tently been at the forefront of developing and introduc- ing new packaging types to the masses. Today, Tetra Pak’s products come in contact with hundreds of millions of people around the world in more than 170 countries, accord- ing to Charles Posey, its vice president of pack mat supply chain, North America cluster, and employs more than 23,000 people in more than 85 countries. Its founder, Dr. Ruben Rausing, is famous for saying: “Doing something that no one else has done is actually quite hard. ” That extends to sustainability efforts. “At Tetra Pak, we believe that sustainability is good for the environment and good for the business,” Posey says. “It is reflected not only in the products we develop and provide to our customers, both packaging and equipment, but also in our business practices. PILLARS OF SUSTAINABILITY Posey outlines several pillars that make up Tetra Pak’s sustainability efforts: • Renewability Tetra Pak believes in the importance of us- ing renewable resources for packaging. Its cartons are, on average, 70 percent paper, a renewable resource that comes from responsibly managed forests where trees continue to be replenished. The use of plant based poly- ethylene in caps—made from sugar—further strengthens Tetra Pak’s renewability credentials. Over time, as the company increasingly adopts plant based plastics for caps and packaging material, and develops new and thinner barrier materials, it expects to be able to offer a carton range that is 100 percent renewable • Recycling Cartons are recyclable—in fact, the fiber is highly valuable to papermills. Thanks to its effort in this area, progress has been made in developing infrastruc- ture to expand carton recycling in the U.S . and build consumer awareness where infrastructure exists. Today, 45 percent of all households in the U.S. across 45 states have access to carton recycling and that number is growing daily • Design for The Environment “As for product devel- opment, environment is never an afterthought for us,” Posey states. “It is embedded in our R&D process.” The environmental profile of packaging has always played an integral role in research and development of new products. Tetra Pak focuses on the entire life cycle of its products, from shipping to shelf space to recyclability. POSITIVE REPORTING “ We set aggressive goals as a company and we keep track of our progress closely,” Posey notes. In the company ’s recently released updated sustainability report, highlights included: • Recycling Target: Double the global recycling rate for used bever- age cartons by the end of the decade to 40 percent Result: Global recycling of used Tetra Pak cartons increased by 10 percent in 2012. Some 3.6 billion more Tetra Pak packages were recycled in 2012 vs. 2011 • Sustainable Products Target: Develop packaging based on 100 percent renewable materials and increase the supply of Forest Stewardship Council (FSC) certified paperboard avail- able for use in Tetra Pak packages to 100 percent with an interim target to achieve 50 percent in 2012 MEMBER SPOTLIGHT Tetra Pak FTA Member Since: 1997 Key Staff: • Ruben Rausing, founder • Dennis Jönsson, president & CEO Core Values: • “A package should save more than it costs. ” 3300 Airport Rd Denton, TX 67207 Phone: 940-565-8800 Fax: 940-566-1240 www.tetrapak.com 4 Sustainable FLEXO | EARTH DAY 2014