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Flexo Sustainable : Year-End 2013
Carton Packaging A Generational Choice Trying to understand what young people are inter- ested in is easy at a macro level. Consider these choices, posed to a grade school aged child: • An iPod, or an 8TRAC player? • A silent film in black and white, or a summer block- buster on an IMAX screen? • Writing a letter, or sending a tweet? But grasping some of the finer details of adolescent preferences can be a difficult and dating experience. For example: What is twipping? How does EDM sound? And, of particular interest to readers of Sustainable FLEXO, what type of packaging do Millennials prefer? “Millennials are dominating the marketplace,” reads a recent report from TetraPak. “Under- standing the lifestyle and habits of a particular generation hasn’t been as important since the Baby Boomers—a demographic that Millennials now outnumber.” With TetraPak’s noting that Millennials are predicted to outnumber non Millennials by 2030, flexographers would be well equipped with a working knowledge of the gener- ation’s tendencies. EMBRACING CARTON PACKAGING The TetraPak study comes away with a few notable statistics: • Nearly three out of four—or roughly 75 percent— of Millennials would choose soup from a carton instead ofacan 49 percent say that’s be- cause it is easier to store the unused portion 46 percent say it’s because cartons are more environ- mentally friendly • Carton packaged soups are helping to reverse a 10 year decline in soup purchases by consumers under 25 • Millennials view taking care of the environment and themselves as “one and the same,” placing an emphasis on packaging made from renewable resources and recycled materials • Because of a spreading of disposable income across “more channels,” like electronics, Millennials are more frugal than past generations • The group is particularly interested in goods that “re- duce waste”; the study points out that cartons have a substantially smaller footprint—up to 70 percent—than their can counterparts For more information on TetraPak’s study and to see other sustainability research done by the company, visit www.doingwhatsgood.us. n www.flexomag.com YEAR END 2013 Sustainable FLEXO 3
Earth Day 2014