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Flexo Sustainable : Summer 2012
Sustainability is Good Business Four Benefits for Organizations By Steve Trash® EASYAS1,2,3,4 • Sustainability can reduce business risk • Sustainability can cut your costs • Sustainability can build your brand • Sustainability can grow your revenue Going green to make green is red hot right now. Recently, businesses all over the globe have gotten into the “going green” trend and it’s paying off. In fact, several recent studies have shown that sustainability-oriented companies have a better stock performance, lower volatility and a higher return on assets than other similar companies. In short, these sustainable or green companies are making more “green” than the companies that have not jumped on board. You might be thinking, “That sounds great! I want some sustainability for my company. How soon can I get it shipped to me?” Unfortunately, sustainability is not some clever new ac- counting software, a sparkly new app or a cool new office toy. In fact, it’s not a thing at all. It’s a philosophy. A very powerful one. Sustainability is a commitment. It is a commitment from up- per management to the front line to switch from only focusing on short-term profit to something even larger and longer last- ing - a focus on maximizing the health of people, the planet and profits. www.flexomag.com Summer 2012 Sustainable FLEXO 13