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Flexo Sustainable : Summer 2012
Planet-Friendly Packaging New Film Lowers Costs, Saves Energy For Coffee Packaging When Fresh Brew Group was looking to reduce the weight of its packaging, the coffee house turned to Plastic Packaging Technologies (PPT). Because of the issues with metallized polyester, PPT worked in conjunc- tion with ExxonMobil Chemical to find a more cost-effective and readily available solution. Having discussed the require- ments of the package, the petrochemical giant recommended its new Metallyte 12MM281 OPP film be used to replace metallized polyester in the existing structure. This high-tech, new film is a high-barrier, non-sealable OPP film with one side metallized and the other side treated. Following a series of trials at its headquarters in Kansas City, KS, PPT discovered that the new film delivers a number of benefits compared to metallized polyester, chiefly, it helps companies reduce the weight and cost of packaging. Fresh Brew has designed and developed fractional coffee packages called “Journeys” and “Kova Coffee” for United Airlines, using a film structure provided by PPT. Fresh Brew provides high quality coffee from its roasting facilities. It’s Journeys, Kova and Accolades coffee brands are sold to 6 Sustainable FLEXO SummEr 2012 www.flexomag.com Key AdvAntAges oF HigH BArrier, non-seAlABle oPP Film • Lower package weight and energy saving for sus- tainability benefits • Significant moisture barrier improvement; effective oxygen barrier • Delivers substantial cost savings over metallized polyester • Easy to implement: requires no additional changes to an existing converting process