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Flexo Sustainable : Spring 2012
Designed To Shine: Incorporating Decorative Effects Metallic inks and How to Use tHeM effectively NEWBURYPORT, MA – ITW Foils, a global manufacturer and distributor of technically superior foils, films and lami- nates, announces the publication of “Designed to Shine,” a new guide for printers and converters providing metallic effects for the package design industry. Available for the first time, “Designed to Shine” is a comprehensive guide explain- ing what can be achieved by incorporating brilliant decora- tive effects into print and package projects. Detailed descriptions and actual creative samples of hot stamping, cold foil transfer, foil laminates, transfer metalliza- tion and UV film casting reveal the key differences between applications and when each is appropriate based on a client’s market strategy. The guide also offers statistical data that substantiates the importance in increasing product visibility, enhancing perception of product quality, improving brand differentiation, and how sales are impacted. For more information, go to www.itwfoils.com. “Printers and converters have eagerly anticipated a publi- cation like ‘Designed to Shine’ for some time,” notes George Amann, president, UNIMAC Graphics. “As more printers and converters tap into the packaging industry for client-work, this guide reveals the value-added capabilities provided by metal- lic effects. It provides tips and tricks for designers, as well as data and case studies that substantiate their importance in increasing product visibility, enhancing perception of quality and improved brand differentiation.” The guide debunks myths about the environmental impact of metallic effects, dedicating a section to sustainability con- cerns, complete with a product-by-product grading system. Each application can be used in conjunction with recycled paper and paperboards, and several preserve the recyclabil- ity and compostability of the package. detailing applications The guide offers detailed descriptions and actual creative samples of hot stamping, cold foil transfer, foil laminates, transfer metallization and UV film casting. It reveals the key differences within each application and when each is appropri- ate based on each client’s product market strategy. In addi- tion, “Designed to Shine” dedicates a section to sustainability concerns, complete with a product-by-product grading system. The guide also explains how each application can be used in conjunction with recycled paper and paperboards, as well as preserve the recyclability and compostability of the packaging. “Designed to Shine” is available for $39.99 through the ITW Foils web site (http://www.itwfoils.com/explore/designed-to- shine). For more information, contact Christine Takacs of Rapt Creative at 802-221-4692 or firstname.lastname@example.org. Fulfilling Market Expectations Vienna, Austria—International Mondi Corrugated now offers a more accessible, transparent and user-friendly corru- gated packaging portfolio. Positioned to known and perceived customer needs, the portfolio consists of three clearly defined product lines: Eco, Easy, and Smart: ECO for efficient material use and waste reduction to help conserve natural resources • EASY for convenience and easy handling combined with excellent design • SMART for outstanding solutions with intelligent features “ With this new approach, we’re offering a greater number of products with increased added value and backing that up with the necessary service support,” notes Thomas Ott, chief executive officer, Mondi Corrugated Packaging. “ To accom- plish that, we’ve strengthened the role of product develop- ment, and we’re cooperating with the customer more closely and at different levels. We’ve created a central database for information-sharing among plants and regions, and a plat- form for ongoing innovation activities. ” The customer benefits in a variety of ways: clev- erly designed products, especially those that are ecologically optimized and tend to be more cost-effective than regular ones. Moreover, these products are better suited for branding purposes and provide a higher degree of differentiation. Products with strong visual appeal are known sales drivers— a key requirement for shelf- and retail-ready packaging— while products with intelligent features that go beyond con- ventional packaging set trends and boost competitiveness. www.flexomag.com spring 2012 Sustainable FLEXO 5
Year End 2011