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Flexo Sustainable : Spring 2012
Survey Says: Products Over-packaged Three-quarters of Americans believe many consumer prod- ucts are over-packaged, according to a survey of Lifestyle of Health and Sustainability (LOHAS) consumers conducted by the Natural Marketing Institute (NMI), Harleysville, Pa. Mini- mal packaging is most preferred among consumers, followed by recyclable packaging and use of environmentally friendly packaging materials. “ The ‘less is more’ trend continues to resonate with con- sumers,” said Steve French, managing partner of NMI, in a statement. “ Marketers can maintain current and attract new consumers by using less packaging and ‘greener’ packaging materials. Specifically, ‘renewable’ and ‘plant-based’ materials are rated most environmentally friendly among consumers. ” The survey results reveal that consumers show an increas- ing adoption of new — and easily executed — behaviors that can save the planet, the institute said. NMI recommends that businesses promote the use of post-consumer recycled pack- aging as well as incorporate new environmentally sourced materials where applicable, but it cautions that companies should not choose packaging that will affect the expense of the product or the consumer’s experience with it. NMI has conducted its U.S. LOHAS trend survey each year since 2002. This year’s survey features results from an online survey of more than 4,000 U.S . adults and 87,500 adults globally. NMI’s annual survey includes information on the size of the consumer market for environmentally and socially respon- sible products and services, including food and beverages. It also measures the importance of environment and societal issues; corporate social responsibility; and environmentally conscious behavior. xpedx Exceeds 2011 Sustainability Goals CINCINNATI, OH—xpedx, a business of International Paper, exceeded its sustainability goals in 2011. A leading business-to-business distributor of packaging, facility and printing supplies and equipment in North America, xpedx’s environmental platform focuses on continuous improvement in the areas of sustainable leadership and operations as well as making, and helping its customers make, sustainable product choices. “ We have been a leader on sustainability issues since 2007 when xpedx began helping its commercial print customers become chain-of-custody certified to the FSC, SFI and PEFC standards,” said Mary Laschinger, xpedx’s president. “ Since then, we have broadened our environmental platform and set increasingly high goals for our business every year. Our suc- cess in 2011 reflects not just what xpedx values, but what our customers and suppliers value. ” SUSTAINABLE OPERATIONS In early 2011, xpedx set a goal to earn the ENERGY STAR in eight of its largest locations, surpassing its goal by qualifying for the mark in nine. xpedx distributes a wide variety of print, packaging and facility solutions supplies and equipment to printers, manufacturers, retailers and commercial facilities from locations across North America. The company ’s EN- ERGY STAR-qualified buildings save money and protect the environment because they meet strict energy performance standards, use less energy, are less expensive to operate and cause fewer greenhouse gas emissions than peer facilities. The firm also set a goal at the beginning of the year to recycle 2,400 tons of material. It achieved 109 percent of its goal, dramatically reducing the amount of material it sends to landfills throughout the U.S. The xpedx distribution business earned the U.S. Environ- mental Protection Agency ’s SmartWay Transport Partner certificate, reflecting its commitment to improve the environ- mental performance of its fleet of trucks. SUSTAINABLE CHOICES Sony Corp. reinstated xpedx’s certification as a Green Partner in 2011, affirming that the company met procurement standards outlined in Sony ’s Green Partner Environmental Quality Approval Program. xpedx also established an internal procurement policy for the use of paper in marketing materials and catalogs. As a result, 95 percent of its catalogs and 85 percent of its collat- eral materials are sourced using certified papers. Throughout the year, the company continued to enhance environmental reports available on www.xpedx.com that help customers quickly track purchases that contribute to LEED certification, and document compliance to sustainable purchasing policies. SUSTAINBILITY IN 2012 According to Dave Wallace, xpedx’s sustainability director, the business has established new goals in 2012 to measure its success in sustainability. “xpedx has great momentum from our sustainability accomplishments as we start to move through the new year, said Wallace. “So we’re raising our expectations even higher in areas such as our supply chain, recycling and energy efficiency.” xpedx will expand implementation of its sustainability sur- vey and scorecard to additional suppliers representing more than 75 percent of its purchases. The firm’s business will continue its work to expand recy- cling, aiming for another 15 percent increase this year. Recy- cling is also part of its long-term goal to reduce its trash cost by 10 percent over a three-year period ending December 2013. By renewing SmartWay certification for its fleet, the com- pany will qualify nine new locations with the ENERGY STAR this year and will also continue its goal to reduce emissions and lower its carbon footprint. 4 Sustainable FLEXO spring 2012 www.flexomag.com
Year End 2011