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Flexo Sustainable : Spring 2012
Fairytale Ending for Premium Sweets Innovia Films’ compostable cellulose-based material, NatureFlexTM, has been selected by Miss Muffet & Co to wrap a range of fairytale and nursery rhyme inspired premium confectionery. Miss Muffet & Co is a UK based company, set up by Sarah Cadman, who has a philosophy of using natural ingredients wherever possible. “It was really important for Miss Muffet & Co that our packag- ing had the lowest possible impact on the world around us and it had to clearly show the contents,” Cadman stated, outlining why she chose NatureFlexTM to wrap her range of quality sweets. “ We chose Innovia Films’ transparent NatureFlexTM, primarily due to its environmental credentials. At the same time it keeps our sweets tasting and looking good.” NatureFlexTM films are certified to meet the European EN13432, American ASTM D6400 and Australian AS4736 standards for compostable packaging. The wood pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (Forest Stewardship Council or equivalent). The renew- able bio-based content of these films is typically 95 percent by weight of material according to ASTM D6866. The product line has been confirmed as suitable for emerging waste-to-energy techniques such as anaerobic digestion, which is a series of processes in which microorganisms break down biodegradable material in the absence of oxygen. This renewable energy process is used for industrial or domestic purposes to manage waste and/or to release energy. Transparent NatureFlexTM NE is used to flow wrap the sweets, which are then packed in beautifully designed, story book- shaped ‘keepsake’ boxes, with drawings by children’s illustrator, Rosie Brooks. The titles (stories) of sweets in the range include: Three Blind Sugar Mice, Oranges and Lemon Drops, Jack and the Jelly Bean Stalk, Goldilocks and the Jelly Bears and Tom Thumb Drops. “T his is an excellent example of a company planning its packaging to meet its ethical product strategy,” said Paul McKeown, UK sales manager, Innovia Films. The wrap was an obvious solution for the packaging in this application as the film begins life as a natural product—wood—and breaks down at the end of its lifecycle in a home compost bin (or industrial compost environment) within a matter of weeks. It also offers advantages for packing and converting such as inherent dead fold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas, print receptive surface and a wide heat-seal range. Sun Chemical Highlights Eco-Efficient Products, Services and Projects PARSIPPANY, N .J ., USA – Sun Chemical released its 2011 sustainability report, which expands on its established data-driven metrics by showcasing how the company ’s leadership in sustainability is helping customers adapt and be more eco-efficient. “ We’re now going beyond providing meaningful data that will help meet customer goals,” said Gary Andrzejewski, vice president, environmental affairs. “ We are showing concrete examples of things we are doing to help customers produce less waste and carbon dioxide, while at the same time improving the efficiency of their operations. ” Focusing on “Getting More—Using Less—Eco-efficiency,” Sun Chemical’s sustainability policy underscores its proactive role in minimizing the lifecycle footprint of its products and its customers› impact on the environment. The report highlights the ink manufacturer’s leadership role in low migration technology and continues to show data col- lected every year since 2005 from approximately 170 Sun Chemical sites in over 25 countries. The key sustainability metrics measured in the data include: energy consumption/conservation at production and non-production sites, the energy carbon footprint at the production sites, process waste reduction, water consumption, materials safety, and employee safety. “Our sustainability policy pushes us as a company to improve the eco-efficiency of our processes and products,” Andrze- jewski explained. Sun Chemical’s sustainability policy stresses its responsibility to raise awareness about environmental issues in the graphic arts industry. Product stewardship and risk management are also important components of the policy with a commitment to take an analytical-based approach to its efforts. The company will use rigorous development process- es and analytical tools to evaluate and improve the eco-efficiency of both its manufacturing procedures and products. Sun Chemical intends to set improvement targets for its processes on energy and water consumption, greenhouse gas emis- sions, and solid waste emissions as well as develop products with a structured approach that includes risk management and eco-efficiency improvements as criteria. www.flexomag.com spring 2012 Sustainable FLEXO 3
Year End 2011