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Flexo Sustainable : Spring 2012
Diageo Publishes Sustainable Packaging Guidelines Norwalk, CT—Beverage giant Diageo took a further step in an effort to become a truly sustainable business with the publication of the company ’s first sustainable packaging guidelines. Diageo, is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J B, Buchanan’s , Windsor and Bush- mills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness. The guidelines reflect Diageo’s commitment to a holistic approach to reducing its overall impact on the environment across the whole of the value chain, from barley for the breweries to the bottle in the bin, and at the same time support its customers’ and consumers’ desire for more sustainable living. Packaging has an environmental impact throughout its life, from supplier to the consumer, and the company ’s vision is to manage and reduce the impact of its packaging at every stage. The guidelines, developed by a cross-functional team, define the beverage conglomerate’s approach to sustain- able packaging based on the common principles of Reduce, Reuse, and Recycle. These values include examples of best practice as well as a recognition that working with suppliers and other stakeholders is key to meeting the firm’s ambitions. “Packaging is vital in delivering and protecting our valu- able brands – and increasingly customers and consumers are demanding more sustainable packs from all leading consumer goods companies,” Andy Fennell, chief marketing officer, commented on the publication of the guidelines. “ Wal- Mart, for example, has established a comprehensive packag- ing scorecard on which suppliers are evaluated. These new guidelines will be adopted throughout our business to ensure we drive year on year improvements. ” Using sophisticated computer design software, the bever- age firm has commissioned and created a sustainable packaging lifecycle assessment tool, SPOT (Sustainable Packaging Optimization Tool), to enable the company to rapidly assess the environmental impact of new and exist- ing package designs. The tool will provide data early in the product development cycle and enable the beverage giant to make effective interventions in designing packaging with the least environmental impact. “T his is an important milestone that will ensure a consistent approach to developing new packaging and reviewing existing packs,” added David Gosnell, president, global supply & pro- curement. “ T he guidelines will not only help us meet our stretching sustainable packaging targets for 2015 but also support our engagement with customers and consumers – and further embed our position as corporate leaders in environmental sustainability. ” Diageo’s commitment to sustainable packaging includes identifying the potential for light weighting packaging, increas- ing the use of recycled content and optimizing packaging for recycling or reuse. 2 Sustainable FLEXO spring 2012 www.flexomag.com SuStainabLE ShOrtS
Year End 2011