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Flexo Sustainable : Year End 2011
SGP Certified Printer and FTA Member Coating Excellence International. IMAGE ENHANCEMENT SGP has been hard at work implementing a cohesive messaging platform for printers, patrons and print buyers. This platform consists of a series of coordinated Powerpoint presentations that can be used to spread the word about SGP and, most importantly, establish a consistent pathway for this message. Most interesting is the inclusion of a table that com- pares SGP certification against other certification programs such as LIFE, FSC and SFI, highlighting SGP as a whole facil- ity program for the entire printing industry rather than a single attribute program. Another change that those familiar with SGP may notice is a new logo that will help align the organization with the sus- tainability movement. The logo, with new colors and a revised design, reflects the changes in the program, but can be used in the same manner as the current logo. This includes certi- fied facilities printing the SGP logo on final products and use by SGP Patrons. The SGP website http://www.sgppartnership.org was updated this past summer. It now has a cleaner look and is easier to navigate. It contains the updated information on how to get certified, including the new criteria document; what facilities have been certified and SGP Patron information. Together, these advancements will help SGP to commu- nicate a consistent message and expand its identity in the market place. SGP Patrons continue to actively support the program. They can contribute at silver, gold or platinum levels. Their contri- butions help to keep the costs low for the printers. This year, SGP was pleased that durst, Harper Corporation of America, Flint Group and INX International joined the numerous other generous donors, including platinum patrons Hewlett Pack- ard and Pregis. VIDEO SERIES In early summer, 10 videos were produced with the gener- ous support of Hewlett Packard. Every three weeks a new one is being posted to the SGP website. Topics include the benefit of getting certified and validated for sustainability efforts, the importance of the sustainability management system (SMS), environmental health and safety compliance, reducing waste in the facility, printing solution choices, recycling, substrate sourcing, commitment to continuous improvement and en- gaging the customer about SGP. All videos feature certified printers from various print pro- cesses discussing their experiences and aspects of the SGP certification program. Employees of SGP Printer, C -P Flexible Packaging, York, PA , are seen throughout the videos dis- cussing their experiences. Tony Vaudo, president and CEO, commented, “SGP is a worthwhile initiative and teaches you a lot about who you are and what you do internally. ” C -P ’s Director of Technology Scott Hammer stated that, “Sustain- ability is not just recycling, but what you do as a culture within your facility. ” Safety Director Ryan Smith discussed how the employee safety committee works to ensure employee safety. In one of the videos, Andy Graham, president, Portland Color and SGP Board Member, summed up sustainability by saying, “Another word for sustainability is efficiency. Another word for efficiency is good business.” THE FUTURE The goal of SGP is to become firmly established as the third party certification body for the graphic communications net- work. The launch of the new website, a new logo, and the use of coordinated messaging platforms serve to further the adop- tion of SGP by both the printing as well as customer communi- ty. And, it is adoption by the customer community that will firmly place SGP as a key player in the sustainability landscape. Stakeholders in the graphic arts community continue to recognize the value of a comprehensive sustainability cer- tification program. With customers increasingly requesting sustainable products, SGP serves to facilitate certification for graphic communication providers dedicated to sustainability For more information on certified facilities and applicants, please visit the SGP website at http://www.sgppartnership.org or contact Doreen Monteleone, FTA director of EHS, member- ship & special projects and SGP board member at dmontele- firstname.lastname@example.org. n 6 Sustainable FLEXO YEAr-End 2011 www.flexomag.com