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Flexo Sustainable : Fall 2011
CPCs: Eco-Design is Sustainability Advantage Demand for eco-friendly products is increasing, seem- ingly by the day. Consumer product companies (CPCs)– both brand owners and private label provid- ers – are redesigning products and processes to ensure that they meet the product sustainability targets expected by their customers. PricewaterhouseCoopers (PWC) has studied the phenomenon and documented this fact: these companies are being handsomely rewarded. Its findings: • Companies that achieved recognition for sustainability efforts had 15 percent higher gross margins and outper- formed “non sustainable” companies on a number of financial measures. • Strategies fostering sustainability will increasingly be part of the core fabric of successful organizations and will define the leaders in their respective markets. Win- ners will build sustainability into their business models because of the financial and competitive rewards that this strategy brings—not to mention the long-term envi- ronmental benefits. • Sustainability-driven strategies can lower material and energy costs, decrease waste, reduce liability exposure due to regulatory and certification requirements and improve competitive standing with consumers. These strategies lead to financial benefits as well, improving brand equity while increasing revenue and profitability. Collecting and managing supplier data to ensure compli- ance with internal and external standards and managing eco-design processes is essential, according to PWC. Build- ing environmental compliance into the product development process can focus executives on their highest-value tasks: de- signing consumer centric products that enhance the brand. Eco-design is no longer optional. Consumers want to know what is in the products they buy and CPCs must ensure sustainability from the moment each product is conceived to remain competitive. Those who can move rapidly and cost- effectively to an eco-design strategy will be able to delight environmentally conscious customers and consumers while maintaining margins and accelerating market momentum. n Moving ForwArD with ECo-DESign • Consumers want to know what is in the products they buy–and, while not regulated today, consumer products will ultimately have to display labels akin to food. • Sustainability strategy development and execution requires highest level executive buy-in. This is not an IT or R&D initiative, nor is it a sales and market- ing project to “greenwash” reality. • Focus on sustainable processes, not sustainability for individual products or projects. • Prioritize initiatives using business cases–replace the worst offenders first for greatest impact. • Consider that product lifecycle management (PLM) technology helps tie together all of a CPC’s product development and operations functions to accom- plish the common goal of product sustainability. • Track impact of sustainability activities on core metrics—e.g., material or energy costs. • Develop an innovation agenda that builds sustain- ability principles from design and throughout the lifecycle of product development. • Starting—even in a small way—will pay off in ben- efits to the environment, with innovative products and an improved brand image. Source: PricewaterhouseCoopers. 6 Sustainable FLEXO fall 2011 www.flexography.org Becoming a zero landfill production facility is a high priority in today’s environment. Flint Group Flexographic Procucts is pleased to announce a new service in the continental United States to collect, transport, and responsibly handle used nyloflex® printing plates, as well as raw material pieces. The program utilizes a nationwide, licensed service provider. Raw plates and used printing plates with cushion tape affixed can be collected for responsible disposal via energy conversion. Here’s how the program works: Zero Waste to Landfill Plate Waste Recovery Service for North America New recovery service for nyloflex® printing plates • Contact your Flint Group Flexographic Products regional sales manager to initiate the process. He will coordinate a meeting to review the specifics of the service. • Price quotations are available based upon your region of service. • Upon agreement to start the plate recovery service, cubic yard corrugated containers will be provided. As plate waste is accumulated, raw plates, coversheets, and used printing plates with mounting tape affixed to them may be placed in the containers. • Care must be taken to load waste as densely as possible into the containers to maintain low cost efficiency. It is estimated that one cubic yard container will hold approx. 1,490 ft2 of plate material (about 525 pounds) with a fill efficiency of 40%. • A toll free number will be provided to arrange pick-up and replacement of containers. A minimum of two full containers is required for pick-up, and a minimum volume of 12 containers per year is required. • Title to waste is transferred to the Treatment, Storage and Disposal Facility (TSDF) upon loading at the customer’s facility. • The customer will receive indemnification at the time of pick-up for issues related to transportation, disposal, and long term liability, as long as the correct paperwork is provided to the TSDF. • Flint Group Flexographic Products will provide invoices for this service. Recovery Service Details Please contact Customer Service for additional information at +1 800 556 6742 Photo: abbott laboratories. Photo: Stora Enso. Photo: Twinings Teas. Photo: Kraft foods.
Spring Summer 2009
Year End 2011