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Flexo Sustainable : Fall 2011
Packaging Protocol Now in Place Afirst-ever Global Protocol on Packaging Sustainabil- ity (GPPS) was released in early September 2011. It supplements The Consumer Goods Forum's (CGF's) Global Language for Packaging Sustainability, published one-year earlier (See Sustainable FLEXO, Fall 2010). Both documents, as well as the recommendations contained in each, are said to be embraced by some 650 manufacturers, retailers, service providers and packaging stakeholders in 70 countries. Their two-pronged purpose: • Assist members of the consumer goods industry in estab- lishing a common language and measurement system by which to gauge their business' sustainability practices and performance. • Have this common measurement system read and recog- nized globally. Representatives of CGF stressed that, "The Protocol was designed collectively by a diverse group, led by a steering team that included representatives from retailers Wal-Mart, Target and Tesco, and manufacturers Kraft Foods, Procter & Gamble, Nestlé and Unilever." It is based on earlier pack- aging sustainability guidelines developed by the European Organization for Packaging and the Environment (EUROPEN) and similar work on metrics for packaging developed by The Sustainable Packaging Coalition (SPC) in the United States. According to members of the development team, "GPPS metrics are not a standard....Several of the GPPS environmen- tal attributes are based on ISO standards and European (CEN) Standards (EN 13427 -- 13432). GPPS is not intended to replace any of the existing standards and guidelines, which still need to be adhered to in any external communication related to sus- tainability performance of packaging and products. The GPPS uses pre-existing internationally recognized metrics. Furthermore, "It was not the intention of the project to establish an industry scorecard. It is hoped that any company or organization that develops a scorecard relating to sustain- ability and packaging would use the GPPS Measurement System metrics and indicators within the scorecard. In this way, companies working with packaging can have a harmo- nized way of discussing sustainability of packaging." Philip Clark, CEO of Tesco, maintains, "Having a common language will allow us to have the right conversations with our diverse supply chain. We can then work with suppliers to reduce the environmental impact of packaging, while making sure it still does the essential job it needs to do to protect the products we sell." CGF, for its part promises, "GPPS ensures that the detailed dialogue between trading partners is based on common terms, measures and values. For each metric there is a clear definition, some examples, usage guidance and links to existing industry protocols where available. Intended benefits include increased efficiency, better cost control, improved decision making, easier relation- ships and better communica- tion....A harmonized way of measuring metrics prevents misunder- standings and work duplication." More infor- mation can be found at http://global- packaging. mycgforum. com. Green Packaging to Reach $212 Billion in 2015 World demand for green packaging is projected to rise 5.7 percent per year to $212 billion in 2015, according to World Green Packaging, a new study from The Freedonia Group, Inc. The Asia/Pacific region will see above-average gains and remain the largest regional market in the world, due to its large food and beverage industries. Central and South Ameri- ca, Eastern Europe, and the Africa/Mideast region will also experience above-average growth. The United States, which accounted for 23 percent of global sales in 2010, is the largest national green packaging market in the world by a wide margin. Other large, generally mature markets include Japan and Germany. WORLD GREEN PACKAGING DEMAND (billion dollars) % Annual Growth Item 2005 2010 2015 2005- 2010 2010- 2015 Green Packaging Demand 128.8 160.8 211.8 4.5 5.7 North America 38.4 44.6 54.3 3.1 4.0 Western Europe 36.6 41.5 50.8 2.5 4.1 Asia/Pacific 40.6 55.8 79.1 6.5 7.2 Other Regions 13.2 18.9 27.6 7.5 7.9 © 2011 by The Freedonia Group, Inc. Editor 's Note: World Green Packaging is available for $6,100 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details: www.freedoniagroup.com. www.flexography.org FALL 2011 Sustainable FLEXO 3
Spring Summer 2009
Year End 2011