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Flexo Sustainable : Winter 2009
When it comes time to re-evaluate your progress, establish new goals based on your experiences, to continue traveling on your sustainability journey. Get SMARt The most well-known method for setting objectives is the SMART (Specific, Measurable, Achievable, Realistic and Timebound) way. The SMART approach is well understood among business managers developing strategic plans. Meaningful objectives, as they relate to being a SGP Printer, mean that they apply directly to improving a company’s sustainability profile. Specific. The objective is concrete, detailed, focused and well defined. It must be straightforward, emphasize action and state the required outcome. The sustainability focus, or reason for the goal, must be clearly identified. A goal based on economic incentives, such as dollars saved, is not acceptable. It must relate to a recognized sustainability element, such as energy saved. Measurable. Progress must be measured to stay on track, reach target dates, and monitor achievements. To determine if an objective is measurable, you must be able to answer questions such as: How much? How many? How will I know when it is accomplished? Achievable. If the objective is too far in the future, it will be dif- ficult to keep motivated and to strive to attain it. Objectives need to be achievable to keep a company motivated. A series of “short term” items that build one on the next will keep motivation high. Realistic. Realistic means that a facility must have the resources to meet the objective. Resources may be skills, money, equipment, etc. Time-Bound. This means setting deadlines for the achieve- ment of the objective. Deadlines need to be both achievable and realistic. For SGP, the goal cannot take more than one year. exAMpleS The following are samples of SMART SGP goals and objectives. • During the next year, we will reduce the amount of waste paper generated in our front office. The facility’s business office will be required to make all copies duplex and reduce overall copy paper use by 25 percent. •We have set a goal to reduce the amount of solvent use in our pressroom over the next 12 months. We will be installing enclosed doctor blade systems with automatic washing capabilities. This will result in a 15-percent reduction in the amount of solvent we use for cleanup. • During the next year, we will reduce the amount of energy use in the facility. Our objective is to reduce electrical energy use by 10 percent by installing motion sensors in the main warehouse to turn off unnecessary lighting. www. f le xomag.com Let’s look at each example provided. Each goal is specific about the activity (reduce paper usage, reduce solvent usage, reduce energy usage) and clearly states the sustainability reason for the goal (to use less). Each goal also provides a measurement method (reduce by X percent). The timeframe is clearly established (during next 12 months) and all are reasonable to accomplish. The SMART approach has been clearly and completely addressed in each goal. Rejected GoAlS/objectiveS The following are the types of goals or objectives that the SGP Partnership would not accept: • Install new transformer within the next 12 months to save $16,000 in energy costs. • Recycle all scrap metal in the facility to pay for the company picnic. • Install solar panels to reduce pressroom chemical usage by 16 percent. • Purchase locally produced substrate to minimize the carbon footprint created by transportation. In the first two examples, the goals are not measurable (no numeric value has been set) and both focus on economic reasons, instead of sustainable reasons. In the next example, there is no connection to the installation of solar panels and the feasibility of this reducing chemical usage. For a small operation of less than 50 employees, solar panel installation may not be achievable and the resources not available. In the last example, it may be possible to purchase locally produced substrate. But this is not true across the country and is dependent upon the substrate used. In addition, this goal is not measurable. concluSion Remember that when setting goals and objectives, whether for recognition by the SGP Partnership or other reasons, your company’s aspirations must be meaningful and SMART in order to really make a difference. Once goals and objectives have been established, review them carefully to ensure they meet your needs. Make sure you measure your progress as you move forward. When it comes time to re-evaluate your progress, establish new goals based on your experiences, to continue traveling on your sustainability journey. For more information about becoming a SGP Printer and the Sustainable Green Printing Partnership access www.sgppartnership.org. n Winter 2009 Sustainable FLEXO 9
End of Year 2008
Spring Summer 2009