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Flexo Sustainable : Fall 2008
always be discussed in three dimensions: societal, environmental and economic. We have to make people’s lives better by providing the products that are of more value to them than alternatives. We must have innovations. We must practice environmental stewardship and compliance. And, we must have long-term profitability. Long-term growth isn’t possible without balancing all three.” Hannan implied that a company that can’t be sustainable in every way doesn’t deserve to exist. Using Georgia Pacific as an example, he noted that GP recycles 7 million tons of recovered paper and wood fiber annually, and added that it’s working side-by-side with customers to reduce packaging volume and waste. Questions on this prominent CEO’s mind included: “Will corrugated packaging be the packaging of choice?” “Will people be willing to pay to be socially responsible—will they pay more for green?” “What environmental, regulatory, or legislative issues may change the costs of conducting business?” His answers, in part, “The industry can’t look at sustainability as outside-needed. It has to be integrated and embedded. That can lead to a wide range of options and a lot of flexibility.” Hannan also opined, “Sustainability must be based in fact and sound science. Its claims must be intellectually honest, reality based, transparent and verifiable.” Later in the day, FTA member Roger Poteet, president, Poteet Printing Systems, Charlotte, NC, told delegates, “Sustainability is a journey. It does not have an end point.” Energy and resources were pointed to as decision drivers, and listeners were reminded that a sustainable business accepts responsibility for its actions. Craig Garbarini, Corrugated Consulting LLC, encouraged plant administrators to focus on safety and building efficient organization into all new equipment commissioning and installation plans. He suggested that scheduling techniques be utilized and required, costs be controlled, quality be ensured and rapid return on investment be pursued. He added, “Green and Lean are developing sciences,” and closed with another commonly embraced approach to current business challenges faced by corrugated printers and converters: “Strategize with vendors and other business partners. Talk. Cooperate. Better the process.” For a full report on Labelexpo Americas 2008 and SuperCorr 2008, see FLEXO’s November issue.
End of Year 2008