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Flexo Sustainable : Fall 2008
Avery Dennison Announces Global Sustainability Initiatives Avery Dennison Corp. announced several new environmental initiatives designed to reduce its environmental footprint. These initiatives are part of Avery Dennison’s commitment to achieving business success through responsible social, environmental and economic practices that help build healthy communities wherever it operates. These measures include: • Reducing waste sent to landfill from its roll materials operations in North America by 10 percent by 2009, compared to 2007 levels. Similar targets will be developed for its other global operations. • Lowering global greenhouse gas emissions per dollar of revenue by 15 percent by 2015, compared to 2005 levels. • Improving companywide energy efficiency per dollar of revenue by 10 percent by 2010, compared to 2007 levels. • Pursuing Forest Stewardship Council Certification for more than 40 of its operating plants by the end of 2008. “Avery Dennison understands the issue of climate change and the links made to greenhouse gas emissions and energy management,” said Dean A. Scarborough, president and chief executive officer. “To help manage our carbon footprint, we are instituting energy management and conservation initiatives to reduce our use of natural gas and electricity. Reducing energy consumption is just part of the solution. We are also developing and manufacturing eco-friendly products to help customers reduce their impact on the environment.” Labelexpo, SuperCorr Talk Green This past year, the printing and converting industry has gone to great lengths to be as green as it can be. Throughout 2008, trade shows and conferences have sought to bring the most knowledgeable speakers available on sustainability, waste reduction, and environmental compliance. Two of the biggest Fall events—Labelexpo Americas and SuperCorr—were no exception. “There has been a huge growth in the number of FSC (Forest Stewardship Council) certifications,” said Phil Guillery of the Tropical Trust. He was one of several speakers to address issues of sustainability during the conference series at Labelexpo. Guillery noted that 721 certifications were given out in 2007, versus 1,426 in 2008. However, Daniel Brown of Boise Label Release and Specialty Papers cautioned that certification is not always the greenest route. He urged attendees to look at the big picture, and consider that only 10 percent of forests are managed and certified, which means buying from them could require transportation across the country. Acting as the voice of the customer, Patrick Moschitta of Victoria Secret informed the audience that there is “no silver bul- 4 Sustainable FLEXO Fall 2008 www. f le xomag.com let” for sustainability. “We need to minimize packaging details,” Moschitta said, and added, “We need to create awareness that the package can be recycled.” He suggested reducing label sizes, using stock that is compatible with the container, and considering specific gravity. Calvin Frost of Channeled Resources (the 2006 recipient of the R Stanton Avery Lifetime Achievement Award), offered his definition of sustainability: “Best practices resulting in actions and initiatives that rely on recycling, reducing waste and supporting renewable resources.” He informed attendees that, “We generate 50 percent waste in printing.” Much of that comes from liner (35 to 40 percent) and matrix (60 to 65 percent). There are solutions, though, he declared. “All silicone-coated liners are recyclable,” he said, as are PET and PP. In the end, he stated, “You, the converter, must commit to change.” In the session that followed, two representatives from Wal-Mart discussed the firm’s Lean and green efforts. Karen Eshelman, quality manager of the Print, Mailing and Distribution Center (PMDC), revealed results of a case study on waste and sustainability conducted between 2005 and 2008. “We knew what we recycled, but we didn’t know why,” she said. The company literally emptied its compactor and asked, “What is this?” Today the WalMart PMDC recycles 70 to 80 percent of its waste, and has sent zero print matrix to the landfill since 2006. The company earns $650 dollars per day in income for its recyclable waste. Marty Vavra, label product manager, followed Eshelman by telling the audience that he came to Wal-Mart from the flexo industry. “The changes in flexo since the mid-1980s have been incredible!” In 2004, Vavra said, he started a flexo label operation at the PMDC. “Whenever we got bigger, better and faster, we got more waste.” He encouraged attendees to “empty your garbage cans and look at what you are throwing away.” Vavra added that 3 percent scrap rate on 1 million sq. ft. is a lot. “Waste is money,” he declared. “Automation is where we found ways to reduce waste.” At SuperCorr 2008, James Hannan, president and chief executive officer, Georgia Pacific, insisted, “Sustainability must
End of Year 2008