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Flexo Sustainable : Winter 2008
Packaging Sustainable Value Network, a group of 200 leaders in the global packaging industry, including suppliers, experts, and internal and external stakeholders, outlined the following metrics for the packaging scorecard: • 15% will be based on GHG / CO2 per ton of Production • 15% will be based on Material Value • 15% will be based on Product / Package Ratio • 15% will be based on Cube Utilization • 10% will be based on Transportation • 10% will be based on Recycled Content • 10% will be based on Recovery Value • 5% will be based on Renewable Energy • 5% will be based on Innovation Zettlemoyer-Lazar promises, “Item-to-item comparisons will be orchestrated within categories and subcategories. Soft drinks will be compared to soft drinks, not cereals. Twenty-ounce containers will be compared to 20-ounce containers, bottles to bottles, cartons to cartons, etc.” All materials that go into a package will be evaluated and assigned sustainability scores on a value scale. For example any material where data captured attests to a U.S. recycling rate of 50 percent or better, will be awarded a score (recovery value) of 5. Ingredients with a recyclable rate of 25-50 percent will be assigned a recovery value of 4. Those with recyclable rates of 10-25 percent will garner a score of 3, and recyclable rates of better than 0, but less than 10 percent, will be awarded a 2. Compostable material will be given a score of 1. Collectively the ingredients will come together to comprise a package’s single score. Case History Executives at Wal-Mart point to past experience in describing a scenario that incorporates what became scorecard ratings into retail buying decisions. “In 2005, Wal-Mart initiated a partnership with Unilever to dramatically reduce the packaging of its All detergent. In February 2006, Unilever unveiled All Small-AndMighty, which is three-times concentrated, and contains enough detergent to wash the same 32 loads as a 100-oz. bottle. Wal-Mart helped bring the product to market by promising equal or greater shelf space despite the smaller product size.” With that said, they explain, “The success of this partnership led Wal-Mart to work with suppliers throughout the laundry detergent industry, including P&G, Unilever, Dial, Huish, and Church & Dwight, to offer their own concentrated laundry detergents. As an example of our continued efforts, Wal-Mart recently announced a commitment to sell only concentrated liquid laundry detergent in all of our U.S. Wal-Mart Stores and Sam’s Clubs www. f le xomag.com WINTER 2008 Sustainable FLEXO 9 by early May 2008—more than 800 million units over the next three years.” Citing a desire to be the catalyst for the transformation of the entire liquid laundry detergent category across the retail industry and save vast amounts of natural resources, those same Wal-Mart executives issued the following statement: “This initiative alone will save more than 400 million gallons of water, more than 95 million pounds of plastic resin and more than 125 million pounds of cardboard. The potential savings in natural resources across the retail industry could be four times as much. A single bottle of concentrated laundry detergent uses approximately half the water and 20 to 40 percent less plastic than the standard size, depending on the brand.”n