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Flexo Sustainable : Fall 2014
all platforms of printing. We employ a highly skilled graphics team that is willing to help our customers make the right decisions for package decoration. We have also partnered with a design firm to help our customers with the conception of their new products FLEXO®: Where does process control fall in importance for Target Label? Jenks: Process control is documented on our quality manual for ISO. We adhere to this manual to ensure everything is accounted for and traceable. FLEXO®: Is there a particular recent job that demonstrates Target Label’s capabilities or a feature that is increasingly popular? Talk about the job—its client, run size, parameters, obstacles, etc. Jenks: Matte/gloss finish is what is becoming more and more popular. We can create this effect on pouches, shrink sleeves, bags and many other types of flexible packaging. A unique aspect to our process is that all of the ink—minus the matte varnish—is buried underneath the film. This helps with heat resistance and to make sure the custom- er gets the look he/she wants from the packaging. FLEXO®: Where has the label market gone in Target Label’s history? Jenks: The label market has seen consistent growth year over year. We started simply producing pressure sensitive labels and that will always be a main staple of our business model. FLEXO®: Talk about the label market today: Advances, growth opportunities, output, etc. Jenks: By producing both flexible packaging and labels, we can offer a new perspective without bias to our customers. By offering multiple solutions under one roof, whether it be labels or flexible packaging, we can then help the customer achieve the best solution for their project. FLEXO®: Where does the company see demand from consumers affecting operations? Are there any specific products seeing a surge? Jenks: Consumers are asking for one to one communication with companies; this entails understanding the market and where other companies are being innovative. We can take our experience to add value to the products we produce by helping our customer innovate to add to product decoration for the direct contact with the consumer. FLEXO®: Where is the label market going? Jenks: The label market has been growing for us as we continue to add flexible packaging. The packaging and label market seem to go hand in hand. n FALL 2014 | Sustainable FLEXO 11